C's debut new alternate logo

Via USA Today

Along with a new road uniform, the Celtics are adding an alternate logo.

The logo, shown above, pays homage to a 1960s illustration created by Zang Auerbach, the brother of late Celtics' patriarch Red Auerbach. Zang was an editorial sports artist in Washington.

The logo will first be used on Adidas team apparel and merchandise on sale through the team's online store beginning this month.

Celtics season ticket-holders and corporate partners can also buy apparel featuring the new alternate logo two days before products are released to the general public.

Keith Sliney, the team's creative director and designer of the logo, said the logo will not replace the current logo and will not be placed on the team's uniforms.